Feeding your Soul

Written By Peter Medlock

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

image shot at Ara Ha

 
Peter Medlock

Peter Angus Medlock is a multi disciplined creative and brand builder with a career rooted in start-ups, traditional agencies, and Fortune 500 brands.

Peter has created several in-house agile content teams, productions studios and solutions. His work has been recognized by industry award shows and publications, including Cannes Lions, The One Show, I.D., D&AD, LIA, Google and Youtube. His brand, start-up and agency experience enable him to bring an entrepreneurial spirit and agile way of working to even large agencies and historically "traditional" brands.

Peter is always on the bleeding edge of technology, branding, and data, but all while driving change, mentoring others and leading teams.

http://www.petermedlock.com
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Summer Retreat 2019